Bandung Super Mall, or BSM in short, is the newest addition to the already crowded consumption arena of Bandung . It is located on Jalan Gatot Soebroto , and not that hard to find because everybody knows it and frankly, it's humungous, so it's not hard to miss seen from a car or bus. Apparently size does matter, since BSM is shaped like a giant shoebox.
As usual all the world's favourite fast food branches have joined under one giant roof, so don't be afraid that you'll have to go shopping without your dose of Mc Nuggets, slice of Pizzahut, KFC chicken wings, or hazelnut Starbucks coffee. Also, the most leading brands in clothing all have taken residence in BSM, such as Boss, Guess, Marks & Spencer, Esprit, Polo, Puma and the rare to find but amongst Indonesian ladies extremely popular Mango.
At the back of the main shopping area a Hypermart fills another box shaped hangar. As the name suggests, this ‘supermarket' is hyper in size and offers a dazzling array of both food and non food products. The top floor of BSM is as usual in Indonesia reserved for a food court, and oddly enough, also spurs an amusement park, complete with ferris wheel and roller coaster. Tickets for the rides are sold seperately and cost around Rp.5000 a piece. Overall BSM is one of the most sterile shopping temples Bandung has.
